Fitness Market | Nutrition & Sports EXPO is the The most important annual event in the fitness, health, and nutrition sector in Argentina. In 2026 it will celebrate its twentieth edition and for the first time, it will take place in La Rural's Yellow Pavilion. The event brings together equipment, technology, and services for gyms, clubs, studios, sports centers, and swimming pools, and it functions as Business and networking platform. Offers Strength sports such as Strongman, Powerlifting, Arm Wrestling, Calisthenics, and Bodybuilding, besides professional development meetings like the Retro Fitness Convention, the International Pilates Congress, trainer certifications, the Job Fair, the Aquademy Congress, and the Business Summit. In 2025, it received 9,200 participants and 122 exhibitors, including more than 20 foreign companies..